ABSOLUT.LAND 2023
For a second time, Young Hero helped Absolut Vodka bring “Absolut.Land” to Coachella 2023 - a metaverse celebration. Our team brought their World of Cocktails characters into the metaverse to host, party, and dance battle all night long.
Design | Art Direction
Agency @uegworldwide
Co Creative Lead & Production @younghero.us
Lead Developers @dclparcelparty
Talent partner @dcl.babydolls
Yh team 👾
Co-Founders @nickpwaytobe @robertomaxsalas @zoebuny
CD @ericvmolina
Designers @_coreylynch Shveta Sharma